Question 1

What is Unreal, and who is it for?

Accepted Answer

Unreal is an all-in-one platform designed for real estate professionals, including agents, brokers, and investors. It consolidates tools for property research, AI-powered contact enrichment, client management, marketing and outreach along with deal tracking into a single, user-friendly interface.

Question 2

How does Unreal help reduce the need for multiple tools?

Accepted Answer

Unreal combines property data, ownership details, and verified contacts with built-in marketing tools, eliminating the need for multiple subscriptions. Our platform offers current property records and contact information while enabling direct marketing campaigns, improving efficiency and reducing costs.

Question 3

What types of properties can I research on Unreal?

Accepted Answer

Unreal provides access to over 157 million properties across the U.S., covering both residential and commercial real estate. Users can utilize advanced filters to find properties that meet specific criteria.

Question 4

Can I manage my contacts and leads within the platform?

Accepted Answer

Yes, Unreal offers robust contact and lead management features, allowing you to organize client information, track interactions, and monitor deal progress efficiently.

Question 5

How secure is my data on the platform?

Accepted Answer

Unreal implements robust security measures, including data encryption, realtime backups, and compliance with industry standards, to protect all user and property data.

Question 6

What kind of data does Unreal use?

Accepted Answer

Unreal pulls from nationwide property records, tax assessments, zoning maps, census demographics, and more. This includes ownership information, building specs, land use data, and enriched contact details for decision-makers, even those behind LLCs or shell companies.

Question 7

How often is the data updated?

Accepted Answer

Unreal's data is refreshed in near real-time, with most records updated daily or weekly depending on the source. This ensures users always have access to the most current property and ownership information.

Property-First Real Estate CRM

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When property data lives everywhere, your spreadsheet is the “CRM,” and owner lookups eat your day. Deals slip through the cracks.

Juggling multiple subscription

Deals falling through

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Real-Time Property Data, Coast to Coast

Everything You Need in One Place , Without Wasting Time

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Nationwide Property Data

Map Layers (Opportunity Zones, Median Income)

Intelligent CRM (Reminders, Auto Follow-Up)

Email Campaigns (1,000 Emails Included)

Auto Dialer with Smart Voicemails

500 AI Enrichment Credits

24/7 Online Support & Training

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Everything in Pro

Integrated Team Management & Seat Controls

Team Permissions & Access Control

Enterprise License & Usage Scaling

Dedicated Account Manager & Priority Support

Custom Feature Requests

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See Open Roles

Latest Blog Posts

How to Build Your Prospect List as a Residential Real Estate Agent: Target the Right Homeowners in Your Farm Area

Stop farming everyone. Build a targeted list of homeowners most likely to sell using ownership signals, portfolio view, and neighborhood triggers—powered by UnrealCRM.

Apr 5, 2026

Residential Cold Calling Scripts: Turn Local Sales Into Listing Appointments

Residential cold calling scripts plus the best call triggers, who to target, and a simple follow-up system to win more listings in your farm.

Apr 2, 2026

Skip Tracing for Real Estate: The Practical Playbook for Verified Owner Contact Data

A practical skip tracing playbook: sources, enrichment, verification, deliverability, and a workflow to turn owner data into real conversations with UnrealCRM.

Mar 27, 2026

Frequently Asked Questions

1. What is Unreal, and who is it for?

2. How does Unreal help reduce the need for multiple tools?

3. What types of properties can I research on Unreal?

4. Can I manage my contacts and leads within the platform?

5. How secure is my data on the platform?

6. What kind of data does Unreal use?

7. How often is the data updated?

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