Unreal vs Crexi

Quick answer

Crexi is a commercial real estate marketplace where brokers list properties and buyers and tenants find them. It adds Crexi Intelligence for property and ownership research. If your business is marketing listings and reaching the buyers already shopping on a marketplace, Crexi is a strong fit.

Unreal works earlier in the deal. It helps you find the owner before a property is listed, reach them with a built-in dialer and email, and manage the deal in a full CRM, all in one platform. It fits brokers, investors and property-services teams who create their own deal flow.

The Rundown on Crexi

Crexi's marketplace is genuinely useful. Brokers can post basic listings for free, the listings experience is well designed, and paid PRO plans add marketing tools such as email campaigns and lead lists. Crexi Intelligence gives brokers property and ownership research alongside the marketplace, with owner contact lookups that use monthly credits.

Crexi is built around listings: the deals on its marketplace are already for sale or lease, and its marketing tools help you reach the buyers looking at them. If your job is sourcing listings and off-market deals before they exist, you need a tool built around owners, outreach and follow-up. Use Crexi to market the listing. Use Unreal to find and work the owner. Check Crexi's current pricing for what each plan includes; listings, PRO marketing and Intelligence are sold in tiers.

Where Unreal is purpose-built differently

Built for sourcing, not listing. Former brokers designed Unreal around the prospecting work that creates deal flow before any listing goes live. You get a map-first interface, polygon/geofence territories, portfolio-by-owner exploration and filters for how brokers canvass a market.

LLC resolution that finds the person. Unreal's AI engine draws on 12+ data providers to find the managing member or officer behind an LLC, trust or limited partnership, with title, phone and email. That is the difference between knowing which entity owns a building and knowing who to call. Contact coverage varies by market, so we are happy to check yours.

First American Title data, refreshed daily. Unreal covers 160M+ property records nationwide and refreshes property and tenant data daily, using First American Title data.

Outreach and CRM in one platform. An auto dialer with area-code selection, transcription on calls over six seconds, voicemail drops and TCPA/DNC compliance flags. 3,000 emails a month with Gmail or Outlook sync. A full CRM with deals, tasks, notes and documents on a customizable Kanban pipeline. Auto dialers and email help teams generate up to 4x more leads.

Works with or without AI. Connect Unreal to your AI assistant to research owners and update your pipeline in plain language. Everything works fully without it too.

Simple, public pricing. $200 per user per month billed monthly, or $175 per user per month billed annually, with 500 owner and tenant enrichments a month included.

🔑 Bottom line: Crexi shows you what is already for sale. Unreal helps you find the deal before anyone lists it, then helps you work it. Many brokers use both.

Side-by-side: Crexi vs Unreal

Comparison Axis	Crexi	Unreal
Core focus	Listings marketplace for sale and lease properties, with Crexi Intelligence for research.	Finding owners before a property is listed, reaching them and closing the deal.
Property data	Crexi Intelligence property and ownership research on paid plans.	160M+ property records nationwide, refreshed daily with First American Title data.
Owner / LLC resolution	Ownership research and owner lookups in Intelligence.	AI LLC resolution across 12+ data providers; finds the officer behind LLCs, trusts and LPs, with title, phone and email.
Owner contact information	Owner contact lookups metered by monthly credits.	500 owner and tenant enrichments a month included; phone and email.
Portfolio view	Ownership portfolio research within Intelligence.	Click any owner, see their complete property portfolio nationwide.
Map-first workflow	Map search built around listings and research.	Map-first with polygon/geofence, portfolio-by-owner and prospecting filters.
Outreach	Listing marketing, including email campaigns on PRO plans.	Auto dialer with transcription and voicemail drops, 3,000 emails a month with Gmail or Outlook sync.
CRM / pipeline	Lead and contact tools on PRO plans, centered on listings.	Full CRM: deals, tasks, notes and documents on a customizable Kanban pipeline.
Pricing	Free basic listings; paid tiers for PRO and Intelligence. Check Crexi's current pricing.	$200/user/mo billed monthly, $175/user/mo billed annually, public. Team plans of 5+ seats get volume discounts; Enterprise is custom.
Built for	Brokers marketing listings, and buyers and tenants searching them.	Brokers, investors, wholesalers and property-services teams sourcing off-market deals.
Customer support	See Crexi's current plans.	Full product support for every user, on every plan.
Data privacy	Governed by Crexi's privacy policy and terms.	Private by default: encrypted, pen-tested, backed up hourly; we never train on customer data.

Who should pick which

Pick Crexi if your business centers on listing exposure and marketplace buyers. The buyer pool is large and the listing tools are solid.

Pick Unreal if your business is sourcing deals before they hit a marketplace: independent brokers, off-market investors, principals canvassing markets and property-services teams. Many brokers use both: Crexi for listing exposure, Unreal for the prospecting that wins the listing in the first place.

Switching from Crexi to Unreal

Most teams adding Unreal keep Crexi, because the two serve different stages of the deal. The switch usually happens between Crexi Intelligence and Unreal: brokers who use Intelligence mainly to find owners move that work to Unreal, where daily property data, LLC resolution, calling, email and the pipeline live in one place.

Your data stays yours, and Team plans include a dedicated onboarding specialist. Enterprise adds data migration.