Unreal vs PropStream

Quick answer

PropStream is a property data and lead list platform popular with residential real estate investors, wholesalers and agents. You filter properties nationwide, pull a list, skip trace it and market to it by mail or phone. If your business runs on residential list campaigns, it is a well-known and widely used choice.

Unreal starts from the same map and carries you through to the closed deal. You get 160M+ property records nationwide, AI LLC resolution to find the person behind the entity, a built-in auto dialer and email, and a full CRM for deals, tasks, notes and documents. It fits brokers, wholesalers and property-services teams who want to find the owner, reach them and track the deal in one place, with or without an AI assistant.

The review on PropStream

PropStream's strength is nationwide coverage with a deep set of list filters and pre-built lead lists at a self-serve price. Around that data it offers skip tracing, list monitoring through Lead Automator, direct mail, and more recently click-to-dial and dialer campaigns. The workflow is built around lists: pick a market, filter on equity, distress or tax status, then market to the list.

PropStream focuses on finding and marketing to leads. It is not positioned as a full deal CRM, so teams that track deals, follow-ups and documents often run a separate CRM alongside it. Teams that need more call volume can connect BatchDialer. Use PropStream to build the list. Use Unreal when you want the owner research, outreach and pipeline in the same login.

Key differences between PropStream and Unreal

Built around commercial prospecting. Unreal was designed by former brokers around how brokers and wholesalers actually work: map-first search, a portfolio-by-owner view and a deal pipeline. It covers residential, commercial, land and mixed-use property, so teams that cross property types work from one map.

Daily title-company data. Through a partnership with First American Title, Unreal refreshes property and tenant data daily across 160M+ property records. When an owner's lien position or deed changes, you see it before your next call.

AI LLC resolution that names the officer. Most commercial property is owned through LLCs, trusts or limited partnerships. Unreal's AI LLC resolution cross-references 12+ data providers (including LexisNexis and Apollo) to surface the actual officer, with title, phone and email. That is the difference between calling "123 Main Holdings LLC" and calling the managing partner directly.

Outreach and CRM in one place. Pull a list, click a contact and start dialing. Unreal's auto dialer includes area-code selection, transcription, voicemail drops and TCPA litigator and DNC flags on every enriched number. Email syncs with Gmail or Outlook, with 3,000 emails a month. Every call and email logs to the owner, and the full CRM holds your deals, tasks, notes and documents. Auto dialers and email help teams generate up to 4x more leads.

One price for the whole workflow. Check PropStream's current pricing; its plans and add-ons change, and a separate CRM is its own purchase. Unreal is $200 per user per month billed monthly ($175 per user per month billed annually), with 500 owner and tenant enrichments a month, the auto dialer, email and the full CRM included.

🔑 Bottom line: Use PropStream to build residential lead lists. Use Unreal to work them: find the owner, reach them and close the deal in one platform.

Side-by-side: PropStream vs Unreal

Comparison Axis	PropStream	Unreal
Property data	Nationwide residential and commercial coverage from MLS, county and private sources.	160M+ property records nationwide, refreshed daily through First American Title.
Owner / LLC resolution	Skip tracing for individual and entity owners.	AI LLC resolution across 12+ providers; surfaces the officer behind LLCs, trusts and LPs with title, phone and email.
Portfolio view	List and filter oriented.	Click any owner and see their complete property portfolio nationwide.
Map-first workflow	Map search with list filters and pre-built lead lists.	Map-first with polygon/geofence search, portfolio-by-owner and full property data.
Contact information	Skip tracing; terms vary by plan.	Verified contact information built in; 500 owner and tenant enrichments a month included.
Outreach channels	Click-to-dial, dialer campaigns and direct mail; BatchDialer connection for higher volume.	Auto dialer with transcription, voicemail drops and TCPA/DNC flags, plus 3,000 emails a month with Gmail or Outlook sync.
CRM / pipeline	Lead tracking and list monitoring; not positioned as a full deal CRM.	Full CRM: Kanban deal pipeline, tasks, notes and documents.
Pricing	Tiered plans and add-ons; check PropStream's current pricing.	$200/user/mo billed monthly, $175/user/mo billed annually. Public pricing. Team plans of 5+ seats get volume discounts; Enterprise is custom.
Built for whom	Residential investors, wholesalers and agents running list campaigns.	Commercial brokers, wholesalers, investors and property-services teams who sell to property owners.
Customer service	See PropStream's site for current support options.	Full product support for every user on every plan.
Data privacy	Governed by PropStream's privacy policy and terms of service.	Private by default. Encrypted, pen-tested, backed up hourly; we never train on customer data.

Who should pick which

Pick PropStream if you are a residential investor or wholesaler focused on list building and mail campaigns, and you already have a CRM you like or do not need one.

Pick Unreal if you sell to commercial or entity-owned property owners, want the person behind the LLC, make calls and send email, and want your pipeline in the same place as your data. Property-services companies (solar, roofing, HVAC, landscaping) that reach owners across residential and commercial portfolios are a good fit too.

Switching from PropStream to Unreal

Most teams that move from PropStream to Unreal are consolidating: a data tool for lists, a separate CRM for deals and spreadsheets in between. In Unreal you draw your territory on the map, see each owner's portfolio and ownership details, and start outreach from the same screen.

Your data stays yours, and Unreal never shares your records with other accounts. Team plans include a dedicated onboarding specialist, and Enterprise adds data migration.