Unreal vs RedX

Quick answer

RedX is a lead platform for residential real estate agents. It sells lead types such as FSBO, expired, FRBO and pre-foreclosure listings, paired with a lead manager and the Storm power dialer. If your prospecting is calling those residential listing leads in your local market, RedX is built for that job.

Unreal is built for everyone else who sells to property owners: commercial brokers, wholesalers, investors at portfolio scale and property-services teams. Unreal gives you 160M+ property records nationwide, AI LLC resolution to reach the real owner, a built-in dialer, email and a full deal pipeline in one platform, so you can go from "who owns this building" to "deal closed" without switching tools.

The honest take on RedX

RedX goes deep on a focused slice of the residential market. Its lead types are refreshed regularly, the dialer is built into the lead manager, and the workflow has been refined over years for agents who chase listing leads. RedX is sold by lead type, with the dialer priced separately; check RedX's current pricing for the plans you need.

That focus is also its scope. RedX is designed around residential listing leads, not around commercial owners, multi-property portfolios held in LLCs, or deal pipelines for buyers, sellers, landlords and tenants. A commercial broker, a wholesaler chasing off-market portfolios, or a property-services team reaching owners across a metro will usually need tools beyond RedX to cover that work.

Where Unreal is built differently

Built for anyone who sells to property owners. Commercial brokers, investors at portfolio scale, wholesalers and property-services companies (solar, roofing, HVAC, landscaping, pool, pest control, remodeling). If your target is the property owner, not just the residential listing, Unreal is built for you.

160M+ property records nationwide, refreshed daily through First American Title. A map-first interface with polygon and geofence search, portfolio-by-owner discovery, and daily updates on deed transfers, lien position and foreclosure status.

AI LLC resolution. Unreal draws on 12+ data providers to find the officer behind an LLC, trust or limited partnership, with title, phone and email. It is fully AI-powered, so the decision-maker comes back in seconds. Coverage varies by market, and we are happy to check yours.

Outreach and pipeline in one platform. A built-in dialer with area-code selection, automatic transcription on every call over six seconds, AI summaries, voicemail drops, TCPA litigator flags and DNC compliance. Email with Gmail or Outlook sync, up to 3,000 emails a month. A full CRM with a customizable Kanban deal pipeline, tasks, notes and documents. Get up to 4x more leads with auto dialers and email. Connect Unreal to your AI assistant if you want to; everything works fully without it.

One flat price. Unreal is $200 per user per month billed monthly, or $175 per user per month billed annually. That includes the dialer, email, the CRM and 500 owner and tenant enrichments a month. With RedX, lead types and the dialer are separate purchases.

🔑 Bottom line: Use RedX to work residential FSBO and expired leads. Use Unreal to find and work owners across every property type, from commercial portfolios to property-services territories, in one platform.

Side-by-side: RedX vs Unreal

Comparison Axis	RedX	Unreal
Property data	Residential lead types: FSBO, expired, FRBO, pre-foreclosure and geographic farm data.	160M+ property records nationwide, commercial and residential, refreshed daily through First American Title.
Owner / LLC resolution	Skip-traced contact information on its residential leads.	AI LLC resolution across 12+ providers; finds the officer behind LLCs, trusts and LPs.
Portfolio view	Built around individual listing leads.	Click any owner and see their full property portfolio nationwide.
Map-first workflow	Geographic farm leads within its residential lead types.	Map-first with polygon and geofence search and portfolio-by-owner discovery across property types.
Contact information	Contact information attached to lead records.	Verified owner and tenant contact information; 500 enrichments included each month.
Outreach channels	Storm power dialer.	Built-in dialer with transcription and voicemail drops, plus email with Gmail or Outlook sync (3,000 a month).
CRM / pipeline	Lead manager for working its leads.	Full CRM: customizable Kanban pipeline for buyers, sellers, landlords and tenants, with tasks, notes and documents.
Compliance	Check RedX for its current DNC handling.	TCPA litigator flags and DNC flags on every enriched number, before the dial.
Pricing	Sold by lead type, with the dialer priced separately. Check RedX's current pricing.	$200/user/mo billed monthly, $175/user/mo billed annually, publicly listed. Team plans of 5+ seats get volume discounts; Enterprise is custom.
Built for	Residential agents working FSBO, expired and FRBO leads.	Commercial brokers, wholesalers, investors at scale and property-services teams.
Data privacy	Governed by RedX's own privacy policy and terms.	Private by default. Never trained on, never shared with other customers. Encrypted, pen-tested, backed up hourly.

Who should pick which

Pick RedX if you are a residential agent whose prospecting is calling FSBO, expired and FRBO leads in your local market. RedX is purpose-built for that workflow.

Pick Unreal if your business is commercial real estate, wholesaling, investing at portfolio scale or property services, and you want property data, owner contacts, outreach and your deal pipeline in one login.

Switching from RedX to Unreal

Most teams do not swap RedX for Unreal one for one. They grow past residential listing leads: the agent who takes on commercial referrals or investor work, the wholesaler moving into multi-property portfolios, the property-services company targeting owners by property characteristics across a metro. When that happens, Unreal gives you the data, the outreach and the pipeline in one place.

Your data stays yours and is never shared across accounts. Team plans include a dedicated onboarding specialist, and Enterprise adds data migration.