Unreal vs Reonomy

Quick answer

Reonomy and UnrealCRM both help commercial real estate professionals identify property owners and research commercial properties. Reonomy is primarily a commercial property data platform focused on ownership and asset research. UnrealCRM combines commercial property data, residential property data, land ownership data, AI-powered ownership resolution, contact enrichment, outreach tools, and CRM functionality in a single platform. For teams actively prospecting property owners, UnrealCRM provides a more complete workflow, while Reonomy may be sufficient for teams focused primarily on research.

Reonomy: what it is and where it fits

Reonomy is a commercial real estate data platform used by brokers, investors, and researchers to identify properties, ownership entities, and portfolio information. Its strength lies in commercial property coverage, ownership research, and asset discovery at a price point that is often more accessible than enterprise platforms such as CoStar. For teams that primarily need commercial property data and ownership research, Reonomy can be an effective solution.

Where Reonomy stops is at the edge of research. It is built to help you find and understand ownership, not to call, email, mail, or manage that contact afterward. There is no native dialer, no deal pipeline, and no built-in outreach sequencing; teams typically pair it with a separate dialer and CRM, which means a second (and often third) subscription and a manual export/import step between tools.

Key differences between Reonomy and UnrealCRM

Full US coverage. UnrealCRM has data from all parcels across the United States, providing access to more than 160 million property records nationwide, including commercial, residential, land, industrial, and mixed-use properties. This broader coverage can be valuable for brokers, investors, and property-services companies that work across multiple property categories. Reonomy is commercial-only, covering roughly 53 to 55 million properties. If your prospecting crosses property types (e.g., a services business selling to both commercial and residential owners), Reonomy's scope will not cover the residential side.

Data sourced daily from First American Title. Through this partnership, Unreal serves over 160 million parcels of property data refreshed daily. Reonomy's data refresh cadence is slower and pulled from public-records aggregators. For an active broker tracking lien position, deed transfers, and foreclosure status, daily refresh materially affects targeting.

AI-powered LLC and entity resolution, not just an entity name on a record. The real difference between the two is depth and speed: UnrealCRM's resolution engine cross-references 12+ data providers to return a named officer with title, direct phone, and email, typically within seconds of an owner lookup, included in every seat. The resolution is fully AI-powered: no human-in-the-loop delay, the actual decision-maker comes back in seconds, not days.

Portfolio view as a click, not a paid module. Click any owner in Unreal and see their complete property portfolio nationwide, instantly, included in the base seat. Reonomy offers portfolio rollups but at higher tiers.

The full outreach motion in one platform. Built-in three number VoIP dialer with area-code selection and automatic call transcription on every conversation over six seconds. Email with Gmail and Outlook sync, mass campaigns up to 3,000 per month. Direct mail. Customizable Kanban deal pipeline. Tasks, reminders, team collaboration, admin reporting. Reonomy has none of this. By design, Reonomy is a data tool, and customers buy a dialer, an email tool, and a CRM separately.

Flat, transparent pricing. $150 per user per month, public, month-to-month, with a 30-day money-back guarantee. Reonomy's public pricing starts around $400/user/month on an annual plan, with monthly and 3-month options at a higher rate, meaningfully more per seat, and priced for research access rather than a full workflow.

🔑 Bottom line: Reonomy is data. UnrealCRM is data plus the prospecting operating system on top of it. If your business is more than running searches, the math comes out in one direction: one bill, one login, one platform, at less cost than Reonomy plus everything you would have to bolt onto it.

Side-by-side: Reonomy vs UnrealCRM

Comparison Axis	Reonomy	UnrealCRM
Property data depth	53 to 55M commercial properties only.	160M+ parcels with daily ownership updates sourced through First American Title.
Owner / LLC resolution	Pierces LLC structures, includes contact data.	AI-powered entity resolution across 12+ providers; pierces LLCs, trusts, and LPs to surface the actual officer with title, phone, and email.
Portfolio View	Available at higher tiers; module-gated.	Click any owner, see their complete property portfolio nationwide, instantly, included in the base seat.
Map-first workflow	Map and filter UI; data-search oriented.	Map-first with polygon/geofence, portfolio-by-owner, broker-workflow filters tuned for canvassing and cold outreach.
Outreach channels	None native. Customers add a dialer and email tool separately.	Built-in VoIP dialer, email (Gmail/Outlook sync, 3,000/mo mass), direct mail.
CRM / pipeline	None. Customers export to a separate CRM.	Customizable Kanban deal pipeline, tasks, reminders, team roles, file attachments.
Compliance	Not a marketed feature.	TCPA litigator flags + DNC flags on every enriched number.
Pricing transparency	From ~$400/user/mo (annual), public self-serve checkout.	$150/user/mo flat, public, month-to-month, 30-day money-back guarantee.
Built for	CRE researchers and brokers who want a Reonomy data layer.	Commercial brokers, wholesalers, investors, and property-services teams who need data plus outreach.
Customer Service	Tiered support; account management at higher tiers.	Full product support for every user on every plan.
Data Privacy	Governed by Reonomy's privacy policies and terms of service.	Customer data remains private to each account and is not used to train models or shared with other customers.

Who should pick which

Pick Reonomy if your work is commercial-only, you mainly need ownership research rather than outreach, and you already have a dialer, CRM, and email tool you are happy with.

Pick UnrealCRM if you work across property types, want owner contact resolution and outreach in the same login as your pipeline, and want flat, predictable per-seat pricing without an annual commitment.

Switching from Reonomy to UnrealCRM

Teams that move from Reonomy to UnrealCRM typically do it because the research and the outreach lived in separate tools: a data platform for lookups, a dialer for calls, a CRM for tracking deals, with manual exports breaking the workflow every time a list changed. UnrealCRM consolidates ownership data, contact resolution, outreach, and pipeline tracking into one account, backed by a 30-day money-back guarantee.